After an underwhelming response to its first generation smartwatch, Apple has taken the wraps off its latest generation Apple Watch. Called the Apple Watch Series 2, the latest smartwatch looks same as the previous Apple Watch, but tad slimmer and trendier. It is also swim proof.  The smartwatch comes with a better processor than the predecessor. It is also comes with second generation display. Apple says the Series Watch 2 has the brightest display on any Apple product. It has 1000 nits. And as rumored previously, the smartwatch comes with built-in GPS connectivity. GPS allows users to monitor tracks via Maps, and can come handy in hiking.

The Apple Watch Series 2 comes in ceramic, aluminium and stainless steel models. The ceramic is a new addition in the lot. For Series 2, there are new straps, giving it more classy look.  Apple has also launched an Apple Watch Nike+ variant. The smartwatch has been tailor made for runners. The smartwatch has a sporty look and feel, and focuses on fitness enthusiasts. The Nike+ variant comes in four color options.

Apple has also introduced a Watch Series 1 variant, which is priced at $299. The smarwatch is an upgrade to the first generation version. The Apple Watch Series 1 and Series 2 will be available starting September 16. The Nike’s Apple Watch will be available in October. In the Indian market, the Apple Watch Series 1 will be available in gold, rose gold, silver or space grey aluminium cases paired with a Sport Band and starts at just Rs 23,900 whereas the Apple Watch Series 2 will be available in gold, rose gold, silver or space grey aluminium, or silver or space black stainless steel cases paired with a wide variety of bands starting at Rs 32,900. The new ceramic Apple Watch Edition starts at Rs 110,900 while the Apple Watch Nike+ starts at Rs 32,900.


Apple Watch Series 2

Back in 2015, the Apple Watch was projected to be the gamechanger for the wearable industry. Initially, it took off too, but later saw a major decline in sales. According to IDC, the company saw a 55 percent decline in sales since its launch in 2015. Apple today claimed the first generation Apple Watch had become one of the top selling watches in the world.

The Apple Watch Series 2 runs watchOS 3 out-of-the-box. The watchOS 3 brings the software experience closer to the iOS. The watchOS 3 comes with its own control center, allowing users to access key information such as battery levels, and features like do not disturb and airplane mode. There’s an Instant Launch feature that allows you to access favorite apps much faster. These apps are stored in memory allowing quicker firing of them on the display. The feature is said to help launch apps seven times faster than usual. Then there are apps like Breathe and SOS. Even third party apps like Washington Post have joined the latest watchOS. And the popular AR game Pokemon Go is also coming to Apple Watch later this month