Hit the brakes! Apple’s next generation iPhones, iPhone 7 and iPhone 7 Plus, are finally here. The new smartphones look simply beautiful as they are expected to be. From looks of it, the iPhone 7 and iPhone 7 Plus look highly similar to the last year’s iPhone 6s smartphones. There’s a new black variant. And there are Gold, Silver and Rose Gold variants. Pricing of the iPhone 7 start at $649 (Rs 43,000 approximately) whereas the iPhone 7 Plus starts at $769 (Rs 51,000). The new iPhones will be available in the US starting September 16 and in select markets. The iOS 10 will be available from September 13.

The iPhone 7 and iPhone 7 Plus come with a 25 percent brighter display featuring wide color gamut and a smart color management and 3D Touch. Instagram is one of the first third party apps to leverage the new display.  The Apple iPhone 7 comes with 4.7-inch Retina HD display whereas the iPhone 7 Plus has a 5.5-inch Retina HD display. Apple’s iPhone 7 and iPhone 7 Plus are powered by the A10 Fusion processor, which is a 64-bit quad-core processor, and is said to be 40 percent faster than A9 processor. It  is also said to deliver better graphics than previous processors on the older iPhones. Both the iPhone 7 and iPhone Plus run iOS 10 out of the box. Also, the base variant starts at 32GB onboard storage. The other two variants come with 128GB and 256GB onboard storages.


Apple has updated the Home button. The revamped button also allows users to customize. As rumored, the Home button is now Force sensitive, and works with a new taptic engine, which is said to deliver a smoother experience. Also, the smartphones are water and dust resistance with IP67 certification.

Both Apple iPhone 7 and iPhone 7 Plus come with Optical Image Stabilization and six element lens. The iPhone 7 comes with 12-megapixel sensor with TrueTone Flash. It has f/1.8 aperture to deliver more brightness. The camera comes with a new image signal processor. The front camera on the iPhone 7 and iPhone Plus have been upgraded from 5-megapixel to 7-megapixel resolution. Live photos can also be customized now.

Rumors were true.The iPhone 7 Plus comes with two 12-megapixel lenses. The first one is wide-angle lens while the second one is telephoto. It comes with Optical Zoom feature, a rarity for smartphone cameras. The dual camera setup helps deliver bokeh effect, giving DSLR-like depth. Users can get bokeh effect by tapping on portrait mode within the camera app. The bokeh feature will come part as a software update later this year.

The Apple iPhone 7 comes with stereo speakers, which are located at the top and bottom. The volume level has increased two times and comes with high dynamic range. As expected, Apple has done away with 3.5mm audio jack, and use lightning port for audio experience. The lightning port based ear pods will come bundled with the new iPhones. Apple will be also bundling a connector with the new iPhones for those who don’t have lightning port based ear pods.  Apple has also focused on wireless audio experience. The company has introduced Apple AirPods, which are true wireless earphones, similar to Samsung’s Gear Icon X. The AirPods come with Apple-designed W1 chip, custom made for the wireless audio experience. The Apple AirPods are compatible with Apple Watch and iPhone 7-series smartphones. Beats is also going to launch Solo 3 Wireless and Beats X audio devices, leveraging Apple’s new wireless audio technology.

The iPhone 7 and iPhone 7 are claimed to deliver most battery than any of the iPhones launched so far. Apple says the iPhone 7 Plus lasts more than 1 hour than the iPhone 6 Plus.