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The new Apple TV 4K isn’t even out yet but it’s already on sale

16 Oct 2026

The new Apple TV 4K isn’t even out yet but it’s already on sale

The new Apple TV 4K isn’t even out yet but it’s already on sale 

If you’ve been eyeing Apple’s all-new streaming set-top box, the 4th generation Apple TV 4K, then now might be the right time to scoop up a pre-order unit. For a limited time only, the device is listed on Amazon for $290 — that’s $10 off its MSRP of $300.