What is Snapdragon X series and how will it compare to Apple’s M series?

Qualcomm has announced a rebranding of its PC processors, which will now be known as the Snapdragon X series, in order to better differentiate them from the company’s other product lines. Beyond the name, the logos and platform badges will be getting a refresh, but Qualcomm has yet to show these off, aside from a teaser image that you can see at the top of this page.