Amazon’s vision for Echo Frames in an Apple Vision Pro era

Smart glasses, while around for more than a decade, haven’t achieved the same level of mainstream fashion and cultural integration as smartwatches, fitness trackers, or even wireless headphones. Recently, however, the narrative is starting to change, with companies like Meta partnering with RayBan, startups like Brilliant Labs capitalizing on generative AI, and headset popularity rising in general due to the Apple Vision Pro breaking boundaries.