BMW Experience Tour launched in Kolkata
BMW India launched the second edition of the BMW Experience Tour in Kolkata on Wednesday.
BMW Experience Tour 2015 will demonstrate the performance of the entire BMW product portfolio in 18 cities across India.
After Kolkata, the tour will reach Raipur, Nagpur, Surat, Ahmedabad, Gurgaon, Chandigarh, Jaipur, Mumbai, Pune, Indore, Vijayawada, Hyderabad, Chennai, Bangalore, Kochi, Delhi and Lucknow.
The BMW Experience Tour 2015 is designed to provide customers a platform to experience the BMW brand, test drive vehicles and interact with product experts.
Customers will have an opportunity to experience the complete range of BMW sedans and SAVs (sports activity vehicles) on a specially designed test course.
Philipp von Sahr, president, BMW Group India, said, “BMW Experience Tour provides our customers a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment. They are able to appreciate the versatile capabilities, technology, safety systems and features of our cars in detail. Apart from having fun on the test track, they also benefit from the professional advice of the BMW Driving Experts on how to make day-to-day driving safer. BMW Experience Tour is a very successful platform for us to connect with our existing and potential customers across the nation.”
Customers will have the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1 and the BMW Z4 through exercises like slalom, fast laps, corner braking and emergency braking.
The BMW 7 Series Individual and the BMW 6 Series Gran Coupe will be on special display.
That apart potential and existing customers will be able to experience the thrill of high-performing range of sports cars – the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG).