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According to the latest figures from IDC and Strategy Analytics, Samsung is more than ever No. 1 ranking manufacturers of smartphones, with 23.8% market share in the third quarter 2014, ahead of Apple and Xiaomi. However, the Korean giant is suffering at its sales and profits, due to significant marketing expenses, a decrease in the average selling price of phones sold and increased competition. It must therefore react and several avenues are being explored.

First, consolidate and improve its bases with a future Galaxy S6 being prepared that will always want as upscale, but also innovative in design and proposed functions. Then propose aspect a little more premium products, it has already begun to do with its Galaxy range and Alpha A metal frame. But that’s not all.

According to the information of SamMobile, Samsung is currently preparing a third major line of smartphones. Called by an unknown letter, it could replace the various derivatives of the range Galaxy Ace as the Young, Core, etc. The manufacturer would go back to zero design side and we can therefore expect real news and not degraded versions of existing models. History anew from a sound basis -for himself and clear -for customers and vendeurs- and stop the spiral of financial decline in which it is embedded. (EP)