This iOS 27 feature is a bigger deal than Apple is letting on
Every time Apple reveals a major software update, someone at the company has to triage what it’s going to showcase to the public. There are usually too many changes to fit them all into a two-hour event, let alone a five- or 10-minute montage, and there’s no exception with iOS 27 and iPadOS 27. Apple certainly wasn’t going to waste its time talking about small tweaks when it’s gearing Siri AI to go head-to-head with Google, Microsoft, and OpenAI.