The price of streaming just hit an unfortunate milestone

The pitch from streamers has been pretty simple for the last ten years: drop the cable box, pick the four or five services you actually want to watch, and pocket the price difference. But after a swathe of major market changes, Disney raised the price of ad-free Disney+ and Hulu by $2.50 each on Sept. 23. It’s the sixth round of streaming price increases in six years, and it compounded that sneaking feeling that the math has stopped working.