How to properly view black and white content on a 4K color TV

As TV shows and movies try to set themselves apart from all the many options consumers have available, you may come across some titles that are available to be viewed not only in color, but in black and white. This is often done for stylistic and tonal reasons; such a look creates a specific mood and evokes certain feelings. Horror, thrillers, or noir stories are often served by such a ploy.