The iPhone Air is doing so badly it’s destroying a whole industry

If you’ve been following my writing at all — thank you, if you do — you’re probably aware that I’ve been against the iPhone Air since before it was launched. I respect and even admire the finished product on an engineering level — but it’s always felt like a phone in search of a market, rather than one built to satisfy any demand. In fact it’s often believed that Apple’s real goal is laying the foundations for its first foldable.