May 18, 2024

Roku is going to show video ads on its homescreen interface

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Roku is going to show video ads on its homescreen interface

 

Owners of Roku TVs and media streamers should eventually expect to see video ads appear in the platform’s interface, according to the company’s CEO, Anthony Wood. The Verge highlights a recent earnings call, during which Wood told investors and the press that the ads will appear in the “premier video app we called the Marquee.” The Marquee is believed to be where Roku OS currently displays static image ads, to the right of app icons.