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Apple’s already working on an AI push and its recent software updates prove it

6 Nov 2023

 

When you think of companies leading the way in artificial intelligence, or AI, Apple is probably a company that wouldn’t be in the top three. It might not even be in the top five. But you’d perhaps be wrong to discount Apple and its AI chops, as CEO Tim Cook hinted in a recent earnings call with investors, analysts, and members of the press.