For the first time in a decade, Samsung just announced a new OLED TV

For the first time in close to a decade, Samsung has announced a consumer OLED TV. Dubbed the Samsung S95B OLED TV, the company says it will go “well beyond what has been available from OLED TVs to date”.

The S95B will be available in two screen sizes – 55 and 65 inches – and will use the Neural Quantum Processor 4K that we’ve seen in the company’s flagship QLED TVs like the Samsung QN95A and Samsung QN90A from last year.

According to information sent to TechRadar, the S95B also features “an OLED brightness booster and perceptional color mapping to deliver brighter, more accurate highlights and the most realistic, lifelike colors” that sounds similar to the language LG has been using for its upcoming C2 OLED and G2 OLED models. 

Also included on the S95B is Samsung’s Tizen smart platform, which has received a massive overhaul for 2022, and Samsung’s key audio technologies, Object Tracking Sound and Q-Symphony- with Dolby Atmos.

Is this the Samsung QD-OLED we’ve heard so much about?

At CES 2022, certain members of the media were treated to a behind-closed-doors look at Samsung Display’s QD-OLED panel which were, according to rumors, sourced from LG Display. We haven’t been able to confirm those reports, but neither side has outright denied them, either.

Chances are very good then that these are the QD-OLED TVs we’ve been hearing so much about from Samsung, especially when you take into consideration the claims that they’ll be brighter and offer better color accuracy than other OLED TVs.

That said, some may see this as an about-face for a company that for years argued that its QLED models were superior to OLED. 

From Samsung’s standpoint, however, the company says it wants to offer customers even more choices to customize the technology suited to their needs and preferences – an idea that allows Samsung to defend its stalwart defense of QLED while branching into the burgeoning OLED TV market.

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