Meta wants you to follow your favorite robots on Facebook and Instagram

The new year has only just arrived, and already, there is talk of what AI technology will do this year. 2024 was dominated by advancements in AI, whether it be on your phone with Apple Intelligence and Google Gemini or by using OpenAI’s ChatGPT. Meta has been working on developing its AI technology to populate Instagram and Facebook with AI-generated characters to help drive engagement.