Instagram is rolling out AI clones for creators

Meta is deploying its AI Studio tool to more US Instagram users this week, giving them a chance to build their own AI chatbots. While the bots can be used for your own entertainment, they can also act as doppelgangers, accessible by your followers and/or the general public — depending on the privacy settings you choose. In fact Meta is promoting the idea of chatbots as a tool for creators, providing a quick way of answering common questions and linking to past content, with customization options such as who they’ll reply to and the topics they should avoid.