June 30, 2024

Amazon could charge $5 per month for Alexa with generative AI

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Amazon could charge $5 per month for Alexa with generative AI

 

Amazon is considering splitting Alexa into two tiers, and charging at least $5 but possibly up to $10 per month to access a superior, conversational version with generative AI, according to Reuters sources. Codenamed Project Banyan and dubbed “Remarkable Alexa,” the superior version would purportedly be capable of things like composing an email, sending it, and ordering food through Uber Eats — all in the same prompt. People would also be able to personalize the voice assistant more, and use the “Alexa” wake word less often.