Threads starts keyword search feature, as Meta and Zuck refuse to give up

Meta’s Threads, a micro-blogging platform, which was launched on July 5, crossed 100 million users in just a week. However, in the subsequent period, the platform encountered a significant setback, experiencing a decline in its users by up to 79%. Despite this drop, the company hasn’t given up on the platform yet and started testing one of the most requested feature ‘keyword search’.

Instagram head Adam Mosseri on Thursday announced the testing of the keyword search feature which will allow users to search for posts on the platform. This feature is currently rolling out in Australia and New Zealand, with plans to launch in other English-speaking countries soon. “We’re working to add more languages ASAP,” Mosseri said.

Also read: Threads to roll out its website as per reports: Here’s what we expect

Announcing the feature, Meta Founder and CEO Mark Zuckerberg also posted, “Get excited — search is coming to Threads.” Meanwhile, Instagram spokesperson Christine Pai told The Verge, “We are actively listening to the community’s feedback and working on more features to improve the search experience.”

Also read: How to enable the Thread’s ‘Following’ Feed: It’s very simple

Since the app’s launch, the company has been releasing much-needed features such as a following-only feed and a web version of the platform.

Last month, Zuckerberg introduced the feature to directly share a Threads post to Instagram DMs and the ability to add custom alt-text for photo/video. He also introduced a new mention button to easily mention someone’s account.

On the other hand, Mosseri had introduced the “Yours likes” option that allows users to see their liked posts and the ability to sort the accounts that they follow.” He also introduced the ability to post translations, new ways to filter notifications in Activity, and a quick way to approve new followers if someone’s account is private.