Google Play will have YouTube Shorts-like experience to help users discover apps easily

Google has introduced a YouTube Shorts-like experience for Google Play. The tech giant is testing a new video series called ‘The Play Report’, a new way for users to discover apps and games on Google Play.

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“Google Play has millions of helpful apps and games, and the Play Store features editorial content like Our Monthly Picks, New on Play and our Teacher approved program to help you discover and download them. Today, we’re expanding that content to video, piloting an original series called The Play Report,” the company said in a blogpost on September 5, 2023.

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The Play Report spotlights the latest and greatest apps and games on Google Play, giving users the “download on what to download.”

Each episode will feature expert voices, from creators to Googlers, covering trending content and hidden gems.

For now, this pilot will be available to select Play users in the US at the top of the Play Store homepage. “If you’re not in the pilot, don’t worry! You can still watch The Play Report on YouTube, Facebook and Instagram,” Google noted.

In our opinion, the addition of The Play Report on Google Play will definitely help users to discover new apps and games more easily through video content, making it a more engaging and informative experience. The inclusion of expert voices, including creators and Googlers, will provide valuable insights and recommendations, helping users make informed decisions about what to download. As The Play Report will cover trending content, users will stay up-to-date with the latest and most popular apps and games. Also, users will be able to know hidden gems that might not have received as much visibility otherwise.

Overall, The Play Report will enhance the app discovery process, provide valuable insights, and add a dynamic dimension to the Google Play experience.