Nikon adds Indian language support to its cameras

Japanese camera company Nikon today announced it has embedded support for Indian local languages in the user interface of its cameras. From now on, all its cameras will be equipped with camera menu options in local Indian languages like Hindi, Marathi, Tamil, Telugu and Bengali. 

This is a strategic move by the company as it looks to expand its reach and tap new audiences in the country. Smartphone companies have already been dabbling into local language support for its devices. The Indian market is seen by companies as a region with huge poteintial, as many in the country have not even experienced smartphones, let alone digital cameras. Companies are rushing in with cheap affordable product in order to reach the uninhabited regions.

Smartphone makers have for long included support for Indian languages in the user interface. Both Google and Apple provide options for some Indian languages on Android and iOS. Even local vendor Micromax is betting big on local languages, and announced partnership with Mumbai-based MoFirst solutions, a company that provides local language translation and transliteration services as well regional app store that has over 5,000 apps in Hindi.

Nikon is one of the first companies in this product segment to add language support to its cameras. “The Indian language in camera menu is in-line with our mission of promoting photography culture in India and a testament to the conscious effort of refining our capabilities to create new value for the image taking process. With this functionality we are enabling consumers with greater ease of using the camera and utilizing the technical features. We are hopeful that the language support will help consumers become comfortable with their camera and enjoy photography,” Hiroshi Takashina, Managing Director, Nikon India said.

This new feature will be quite useful for many of those who are not comfortable with the English language and will enable them to develop an easier and quicker coordination with Nikon’s cameras.

IMPORT:-BGRindia