Xiaomi India announces long-term strategic partnership with German camera maker Leica
Xiaomi India has announced a long-term strategic partnership with German camera maker Leica to explore the optical performance and photographic experience in the mobile imaging. The first imaging flagship smartphone co-engineered by the two companies – Xiaomi 12S Ultra was officially launched in July last year, globally. As part of the India chapter of this partnership, some new tech developments are in store with the two brands, going forward. The objective of this partnership is the joint development of innovative solutions in the smartphone camera module segment as well as the optimization of optical performance, the company claims.
“For over 100 years, Leica Camera AG has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica image look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica attracts well-known photographers and emerging new talents around the world,” the brand said in a statement.
Xiaomi isn’t the only smartphone brand to partner a camera maker. OnePlus has, similarly, partnered with Swedish camera maker Hasselblad to “co-develop” the camera systems seen inside its flagship phones like the OnePlus 10 Pro.
Meanwhile, Canalys research has revealed that India’s smartphone shipments fell to 151.6 million units in 2022, declining by 6 percent compared with 2021. 2022 began with intermittent supply issues and low demand caused by global macroeconomic headwinds. India’s smartphone market suffered its first-ever drop in shipments in the fourth-quarter holiday period, falling by 27 percent to 32.4 million. Xiaomi secured the third place with shipments of 5.5 million units.
“Xiaomi aimed to clear out inventory of its older models using the ecommerce channel. But, due to poor ecommerce festive sales performance, Xiaomi and realme saw significant stockpiling of their products in online channels in Q4 2022. At the same time, in tier-three and tier-four cities, vivo and OPPO focused on offline channels, which helped them to be the only vendors to grow year on year. With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to market,” said Sanyam Chaurasia, Analyst at Canalys.
The post Xiaomi India announces long-term strategic partnership with German camera maker Leica appeared first on Techlusive.
Xiaomi India has announced a long-term strategic partnership with German camera maker Leica to explore the optical performance and photographic experience in the mobile imaging. The first imaging flagship smartphone co-engineered by the two companies – Xiaomi 12S Ultra was officially launched in July last year, globally. As part of the India chapter of this partnership, some new tech developments are in store with the two brands, going forward. The objective of this partnership is the joint development of innovative solutions in the smartphone camera module segment as well as the optimization of optical performance, the company claims.
“For over 100 years, Leica Camera AG has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica image look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica attracts well-known photographers and emerging new talents around the world,” the brand said in a statement.
Xiaomi isn’t the only smartphone brand to partner a camera maker. OnePlus has, similarly, partnered with Swedish camera maker Hasselblad to “co-develop” the camera systems seen inside its flagship phones like the OnePlus 10 Pro.
Meanwhile, Canalys research has revealed that India’s smartphone shipments fell to 151.6 million units in 2022, declining by 6 percent compared with 2021. 2022 began with intermittent supply issues and low demand caused by global macroeconomic headwinds. India’s smartphone market suffered its first-ever drop in shipments in the fourth-quarter holiday period, falling by 27 percent to 32.4 million. Xiaomi secured the third place with shipments of 5.5 million units.
“Xiaomi aimed to clear out inventory of its older models using the ecommerce channel. But, due to poor ecommerce festive sales performance, Xiaomi and realme saw significant stockpiling of their products in online channels in Q4 2022. At the same time, in tier-three and tier-four cities, vivo and OPPO focused on offline channels, which helped them to be the only vendors to grow year on year. With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to market,” said Sanyam Chaurasia, Analyst at Canalys.
The post Xiaomi India announces long-term strategic partnership with German camera maker Leica appeared first on Techlusive.
