Apple is set to sell ad space for TV+ starting 2023: Report
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Tech giant Apple is reportedly discussing with media agency and network executives about the possibility of selling advertising space on its Apple TV+ streaming service, maybe as early as next year.
The tech giant’s advertising chief Todd Teresi has led meetings with holding company executives to sell video advertising space, citing DigiDay, MacRumors reported.
Apple might be selling ad space on TV+
Citing an anonymous source, the report claims Apple has not asked one agency’s network to put aside client dollars in the fourth quarter, suggesting the ad time could be available in early 2023.
As per the report, Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps and services, and Apple executives see TV+ as having untapped potential.
Currently, the company’s advertising spots are spread over display ads in its News and Stocks apps, as well as for apps in the App Store, across iPhone, iPad and Mac.
Apple also already generates revenue on Apple TV+ with commercials during MLB Friday Night Baseball streams, although those spots are sold by MLB, the report said.
In 2023, it will be the exclusive home of Major League Soccer for the next 10 years, with ad space and sponsorship deals shared by both Apple and MLS.
In May, it was reported that Apple’s senior vice president of services Eddy Cue had restructured services management to focus more on streaming and advertising.
For the unversed, Netflix is also set to launch an ad-tier for users by the end of this year. This was done after it witnessed a major dip in its revenue for the first time in a decade this year. This ad tier will include a vast library. However, the streaming platform might not show ads for select original films and a few kids’ shows. Viewers might not see ads during original films when they are first released. This will work in the favour of filmmakers who do not want their high-budget films to get ruined by advertising.
–With inputs from IANS
The post Apple is set to sell ad space for TV+ starting 2023: Report appeared first on BGR India.
<img src="" title="Apple is set to sell ad space for TV+ starting 2023: Report" />
Tech giant Apple is reportedly discussing with media agency and network executives about the possibility of selling advertising space on its Apple TV+ streaming service, maybe as early as next year.
The tech giant’s advertising chief Todd Teresi has led meetings with holding company executives to sell video advertising space, citing DigiDay, MacRumors reported.
Apple might be selling ad space on TV+
Citing an anonymous source, the report claims Apple has not asked one agency’s network to put aside client dollars in the fourth quarter, suggesting the ad time could be available in early 2023.
As per the report, Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps and services, and Apple executives see TV+ as having untapped potential.
Currently, the company’s advertising spots are spread over display ads in its News and Stocks apps, as well as for apps in the App Store, across iPhone, iPad and Mac.
Apple also already generates revenue on Apple TV+ with commercials during MLB Friday Night Baseball streams, although those spots are sold by MLB, the report said.
In 2023, it will be the exclusive home of Major League Soccer for the next 10 years, with ad space and sponsorship deals shared by both Apple and MLS.
In May, it was reported that Apple’s senior vice president of services Eddy Cue had restructured services management to focus more on streaming and advertising.
For the unversed, Netflix is also set to launch an ad-tier for users by the end of this year. This was done after it witnessed a major dip in its revenue for the first time in a decade this year. This ad tier will include a vast library. However, the streaming platform might not show ads for select original films and a few kids’ shows. Viewers might not see ads during original films when they are first released. This will work in the favour of filmmakers who do not want their high-budget films to get ruined by advertising.
–With inputs from IANS
The post Apple is set to sell ad space for TV+ starting 2023: Report appeared first on BGR India.
<img src="” title=”Apple is set to sell ad space for TV+ starting 2023: Report” />
Tech giant Apple is reportedly discussing with media agency and network executives about the possibility of selling advertising space on its Apple TV+ streaming service, maybe as early as next year.
The tech giant’s advertising chief Todd Teresi has led meetings with holding company executives to sell video advertising space, citing DigiDay, MacRumors reported.
Apple might be selling ad space on TV+
Citing an anonymous source, the report claims Apple has not asked one agency’s network to put aside client dollars in the fourth quarter, suggesting the ad time could be available in early 2023.
As per the report, Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps and services, and Apple executives see TV+ as having untapped potential.
Currently, the company’s advertising spots are spread over display ads in its News and Stocks apps, as well as for apps in the App Store, across iPhone, iPad and Mac.
Apple also already generates revenue on Apple TV+ with commercials during MLB Friday Night Baseball streams, although those spots are sold by MLB, the report said.
In 2023, it will be the exclusive home of Major League Soccer for the next 10 years, with ad space and sponsorship deals shared by both Apple and MLS.
In May, it was reported that Apple’s senior vice president of services Eddy Cue had restructured services management to focus more on streaming and advertising.
For the unversed, Netflix is also set to launch an ad-tier for users by the end of this year. This was done after it witnessed a major dip in its revenue for the first time in a decade this year. This ad tier will include a vast library. However, the streaming platform might not show ads for select original films and a few kids’ shows. Viewers might not see ads during original films when they are first released. This will work in the favour of filmmakers who do not want their high-budget films to get ruined by advertising.
–With inputs from IANS
The post Apple is set to sell ad space for TV+ starting 2023: Report appeared first on BGR India.
