Apple Ends Partnership With Former Design Chief Jony Ive

Since former Apple design chief Jony Ive left Apple in 2019, he has continued to work for the company as a consultant through his LoveFrom design firm, but the partnership between Apple and Ive is now over, according to The New York Times.

Apple and Ive have agreed to stop working together, ending a more than 30-year relationship. Ive has been responsible for some of Apple’s biggest products, designing the iPhone, Apple Watch, Macs, Apple retail stores, and more.

Ive announced his departure from Apple in June 2019, with the goal of creating his own design firm. At the time, Ive said that Apple would be one of his primary clients, with Ive continuing to do design work. Since then, Ive has worked on the 24-inch iMac and has provided guidance on the Apple Car design.

Rumors since then have indicated that Ive became dispirited after the launch of the Apple Watch, with Ive reportedly feeling discontent as Apple was becoming less design focused and more focused on operations. Ive is said to have felt that Cook had little interest in the product development process, and he was allegedly frustrated that Apple’s board was populated with directors with backgrounds in finance and operations rather than technology.

This article, “Apple Ends Partnership With Former Design Chief Jony Ive” first appeared on MacRumors.com

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