WhatsApp announces Cloud API for large business, confirms Premium service for SMBs

Meta today its first ever Conversations event for businesses and developers. At the event, Meta founder and CEO Mark Zuckerberg announced WhatsApp Cloud API for large businesses and developers. This new tool will allow businesses and developers to build on top of WhatsApp’s Business app and customise their experience based on their business and their customers.

Zuckerberg said that the newly announced tool — WhatsApp Cloud API — will be hosted by Meta. This means that Meta will provide infrastructure such as maintenance, network, compute capabilities and storage to developers and business. In addition to customising their experience, businesses will also be able to interact with more customers using this tool. “And this is an important step to help more businesses connect with people and help more people message the businesses that they want to support – big and small,” Meta founder said in the keynote address at the event.

WhatsApp Premium

In addition to announcing the WhatsApp Cloud API, the company also confirmed its Premium service for WhatsApp Business users.

To recall, recent reports suggested that the Meta-owned messaging app was working on a Premium service for WhatsApp’s Business app users that would give businesses access to more features. Today, at the company’s Conversations event, WhatsApp’s VP of Product, Ami Vora, confirmed that the company was indeed working on a Premium service for small businesses. This service, as the WhatsApp executive confirmed, would be optional use and it would give businesses access to features such as, “ability to chat with up to 10 devices” and new “customisable WhatsApp click-to-chat links” such that “businesses can scale their operations.”

This tool is still in developmental phase and their is no word when the Premium service will be available to WhatsApp Business app users.

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