WhatsApp is testing allowing businesses to add a cover photo

What you need to know

WhatsApp is now beta testing allowing businesses to set their own cover photo.
Those running the latest WhatsApp Business beta app, and have had their account enabled, will see a new option.
Businesses will be prompted to add their new cover photo once their account is enabled.

Businesses could soon be setting their own cover photo.

WhatsApp is now testing a new feature that will allow its business customers to add a cover photo to their profile. There had already been reports that such a feature was in the works but this is the first time that it has been made available, albeit only to those running the latest WhatsApp Business TestFlight beta.

Even then, WABetaInfo reports that the feature change is only available to some beta testers, not all of them. By adding a new cover photo businesses will be able to make themselves more recognizable while continuing their overall branding aesthetic across multiple platforms.

Those who have the latest WhatsApp Business app and have had their account enabled will be offered a prompt to set up a new cover photo, the report notes.

After installing the new update, some beta users may receive a notice in their chats list, informing them that it is finally possible to enhance their business profile by setting up a cover photo. When the user sets up a cover photo by tapping “Tap to add now” (or within their business profile), the cover photo shows up every time other WhatsApp accounts visit the chat info of the business. At the moment, WhatsApp is releasing the ability to view and set up a cover photo only on WhatsApp Business beta for iOS, and the same feature will be rolled out to Android beta testers in the future. After testing the feature, we have also discovered that the cover photo size is 1211×681.

There is currently no telling when we can expect this particular feature to roll out to all business users, but WhatsApp is normally pretty good at making sure features progress from beta to the App Store fairly regularly.