TikTok tests a ‘repost’ button that shares content with your followers

What you need to know

TikTok appears to be testing a new way for people to share content with their followers.
A new ‘Repost’ option is popping up for some users.
Reposted content won’t appear on profile pages.

The reposted videos will only be shown to followers and won’t appear on your profile page, however.

Insanely popular video social network TikTok continues to tweak things, this time adding a button that will allow people to ‘repost’ content so that their followers see it. Right now the feature appears to only be available to some people and is likely still being tested ahead of a more widespread rollout.

As popular as TikTok is, it has suffered from the lack of an easy method to reshare content. Similar to a retweet on Twitter, the new Repost button appears to do exactly that — take whatever video you’re watching and then share it with your followers. According to social media consultant Matt Navarra, that’s all it does, however. Don’t expect to see these videos on your profile.

TikTok is testing a ‘Repost’ button

h/t @adrianokev1 pic.twitter.com/Nwbj07GXsK

— Matt Navarra (@MattNavarra) December 19, 2021

It’s important to note that the feature seems to be either slowly rolling out, or only being tested with a subset of users. I checked just now and don’t get the option from my own TikTok account — but you might be more lucky.

TikTok has quickly become the best iPhone app at what it does, despite concerns about the mental health of its users — especially those who are young. The arrival of an easier way to share content should also help boost the best videos on the platform as well, benefiting creators greatly.