Amazon is looking for help to fix its Fire Sticks

I think it’s fair to say this has been a pretty significant year for Fire TV Sticks. It all started at CES 2026 in January, when Amazon unveiled its biggest Fire TV update ever. The update included a completely redesigned Fire TV user interface and performance improvements, which began rolling out in February for Fire TV Sticks. Amazon also released a revamped Fire TV mobile app in March.