Dolby Atmos wins over DTS:X for now – but the war isn’t over

The home theater industry seems fond of format battles. Everyone’s heard of VHS versus Betamax — but there are almost always two or more standards duking it out for supremacy. Blu-ray, for example, was briefly challenged by something called HD DVD. The console wars ultimately settled the matter. Sony built Blu-ray into the PlayStation 3, while Microsoft merely offered an HD DVD add-on for the Xbox 360. Although the 360 was the more popular console, everyone who bought a PS3 had instant access to Blu-ray, guaranteeing an audience of millions.