Most people ignore this on their TV – but it’s actually more important than 4K or HDR

If you were to ask the average person what matters most on a new TV, two of the first things they’d jump to (after choosing the right size) would probably be resolution and HDR support. 4K is such an ingrained buzzword that it’s hard to imagine anyone settling for less. I supsect HDR hasn’t achieved that level of awareness, but it’s de facto alongside 4K, so people may assume they need it anyway.