Disney+ might soon do a lot more than just stream movies and shows

Since Disney+ first launched in 2019, the app has changed quite a bit. It’s folded in content from Hulu and ESPN, released more than 100 original series, added live TV channels, introduced an ad-supported tier, and started cracking down on password sharing. And, of course, the biggest change many subscribers have noticed is the impact on their wallets. When Disney+ debuted in 2019, it cost just $7 a month or $70 a year for ad-free streaming. Fast-forward to 2026, and that price has increased dramatically, with ad-free “Disney+ Premium” now costing $19/month or $190/year.