The new Apple TV isn’t even out yet but here’s why people are already complaining

Alright, that headline might sound needlessly confrontational. It’s true, though, that in online circles, some people have become a little exasperated by the absence of a new Apple TV 4K. An update has been rumored since fall 2025, and even that launch date would’ve come three years after the last model. None of this might be a big deal except that if you’re in an Apple-centric home, an Apple TV is the obvious centerpiece for a home theater — and no one wants to spend $130 or more on a streamer that might be outdated in a matter of months. Apple’s slow refresh cycle is testing the patience of some of its most loyal customers.