New Instagram Reels Fire TV channel is here to drain the rest of your attention span

On Tuesday, Amazon announced a notably peculiar collaboration with Meta that brings your social media feed to a bigger screen. Instagram for TV — a new version of the app built for TVs — is now available on Amazon Fire TV devices in the US. It’s specifically designed to watch short-form videos (Instagram Reels), which makes group viewing far more enjoyable than huddling around a single phone.