At WWDC 2024, Apple had no new ideas to share

Apple packed WWDC 2024 to the gills with improvements across its range of devices, from flagship software like iOS 18, to surprising additions to the AirPods Pro. But despite the typical razzle-dazzle and design polish, there was something that was hard to shake about the best features Apple announced: They’d all been announced before, by Apple’s competitors in the smartwatch, smartphone, and artificial intelligence spaces.