We may finally know when Apple’s Vision Pro will launch – but big questions remain

If you’re an Apple fan and your new year’s resolution is to save your money this January, we’ve got some bad news: a new rumor says Apple’s Vision Pro headset will go on sale in just a few weeks’ time. However – and perhaps fortunately for your finances – there are some serious questions floating around the rumor.

The mooted January launch date comes from Wall Street Insights, a news outlet for Chinese investors (via MacRumors). According to a machine-translated version of the report, “Apple Vision Pro is expected to be launched in the United States on January 27, 2024.”

The report adds that “Supply chain information shows that Sony is currently the first supplier of silicon-based OLEDs for the first-generation Vision Pro, and the second supplier is from a Chinese company, which will be the key to whether Vision Pro can expand its production capacity.”

With the supposed launch date just 25 days away, it might not be long before we see Apple’s most significant new product in years. Yet, despite the apparent certainty in the report, there are reasons to be skeptical about its accuracy.

Date uncertainty

For one thing, January 27 is a Saturday, an unlikely day for an Apple product launch. It could be that Wall Street Insights is referring to January 27 in China which, thanks to time zone differences, aligns with Friday January 26 in the United States. That’s a much more probable release date, as it doesn’t coincide with the weekend, when many of the media outlets that would cover the Vision Pro will be providing reduced news coverage. Yet the report specifically mentions the date in the US, meaning that questions remain.

Moving past the specific date, an early 2024 launch date has been put forward by a number of reputable Apple analysts. Ming-Chi Kuo, for example, has suggested a late January or early February timeframe, while Bloomberg reporter Mark Gurman has zeroed in on February as the release month.

Either way, it’s clear that the Vision Pro is almost upon us. Apple has reportedly been training retail staff how to use the device, which implies that the company is almost ready to pull the trigger.

We’ll see how accurate the Wall Street Insights report is in a few weeks’ time. Regardless of whether or not it has the correct date, we’re undoubtedly on the brink of seeing Apple’s most anticipated new product in recent memory.

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