Roku adding more from Disney+, HBO Max, and Sony to its $3 premium service

Late last year, Roku launched Howdy, its own premium streaming service that focused on ad-free retro content. And while it had a decent enough library, its real selling point was its extremely low $3 a month subscription price. While I wasn’t initially all that impressed with Howdy, it looks like Roku is investing in making this paid service (which exists in contrast to the always-free, ad-supported Roku Channel) something worth taking a second look at.