The iPhone Air isn’t selling well so far – and good riddance

In a way, the iPhone Air is the most radical departure for Apple since 2017’s iPhone X. Not so much because it has a unique form factor; rather, it’s because it’s the first time since the X that Apple has sold a non-budget iPhone that isn’t just a minor variation of another one. The iPhone XR I owned was a scaled-back version of the iPhone XS — likewise, the iPhone 13 may have shipped in Mini, Pro, and Pro Max versions, but the main things separating them were cameras, performance, screen size, and refresh rates. On the outside, you probably wouldn’t be able to tell the difference between a 13 and 13 Pro except for their lenses.