June 12, 2025

Apple TV helped me escape an ad-infested hellscape

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Apple TV helped me escape an ad-infested hellscape

 

Effectively, the market for TVs and add-on streamers has been reduced to three platforms, if you’re not going with LG or Samsung: Roku, Google TV, and Apple’s tvOS, the last delivered via the Apple TV 4K. Amazon would beg to differ, naturally — you can still buy plenty of Fire devices. But the Fire OS platform is very Amazon-centric, to the point that there’s not much reason to use it unless you’re subscribed to Prime Video inside an Alexa-equipped smart home.