Tesla’s cheaper Model Y is doomed no matter what

What a difference a year can make. While Tesla had its problems in early 2024, including rising concerns about Elon Musk’s political views and business dealings, it was still the undisputed ruler of the North American EV market. Now, going into May 2025, sales are down so dramatically that it’s turning to tactics it might never have considered before, like launching a scaled-back version of the Cybertruck.