How I optimize my iPhone’s Photos storage like a pro

Apple is pretty keen on selling you upgraded storage on your iPhone, and it’s no wonder. Typically, the company charges you an additional $100 each time you double internal storage — it costs $899 for a 256GB iPhone 16 instead of $799 for 128GB, for example. But since it doesn’t actually cost Apple $100 to buy a better memory chip, Apple makes a very tidy profit off the millions of iPhones it sells every year.