Amazon’s shady Prime Video practices are paying off big time

By now, pretty much every streaming service (with the notable exception of Apple TV+) has some sort of ad-supported option. However, users have to opt-in to these subscriptions, and streamers like Netflix, Max, Disney+ and more have been able to successfully lure subscribers to these money-making tiers with lower subscription prices. However, back in 2023, Amazon Prime Video tried something completely different when it came to moving users to an ad-supported tier. Instead of introducing a cheaper tier with ads, they automatically moved every single subscriber to their ad-based tier, and announced that those who didn’t want to see ads would have to start paying $3 more for the privilege in the new year.