Apple is being overly ambitious with Apple Intelligence, and it knows it

Apple is banking a lot on Apple Intelligence. It’s the main selling point of the iPhone 16 lineup, including the new iPhone 16e — in fact, it’s why all those devices use an A18 chip instead of a mixed set of processors. It’s also becoming a major feature of macOS and iPadOS, so there’s no turning back for the company, at least not without a lot of engineering work, not to mention backtracking on marketing.