Samsung is apparently desperately still trying to make Bixby a thing

I can’t remember the last time someone mentioned Bixby to me. Samsung’s virtual assistant has fallen even farther behind this past year while its competitors, Gemini and Siri, have received major AI upgrades. However, that all might soon change. Samsung recently announced its Galaxy Unpacked event will take place on January 22 in San Jose, California, and the company is widely expected to unveil the Galaxy S25 series to the world with an overhauled Bixby.