Is hybrid AI the smartphone wave of the future? Samsung and Apple think so

A detail that may have slipped under your radar with Samsung’s new Galaxy S25 is its unusual approach to generative AI. While there’s a lot of hype around the adoption of Google Gemini, Samsung’s own Bixby assistant is still very much present. You can’t ask for it by name — but it handles tasks Gemini can’t, primarily a range of app functions. If you use Samsung Calendar, for example, Bixby will kick into gear when you want to add an event, without ever identifying itself as Bixby.