Apple says it isn’t building a search engine, and I support that
Apple recently chose to speak on behalf of Google — one of its main rivals — in the penalty phase of an antitrust case brought by the US Department of Justice. That might seem strange at first, until you realize that, in 2022 alone, Google paid Apple roughly $20 billion to remain the default search engine in Safari, the web browser preloaded on iPhones, iPads, and Macs. It wants to keep that cash flowing, regardless of whether it’s fair to competing search engines like DuckDuckGo.