Should you buy the iPhone 16 or iPhone 16 Pro?

As a tech shopper, one tactic you have to be prepared for is something known as a price ladder. Apple is infamous for it — the company offers a (relatively) cheap entry option in a product category, but the price increases in a way that makes you feel like you’d be crazy not to spend another $50, $100, or even $200 to step up to better features. For a non-iPhone example, consider the Apple Watch Series 10 — if you get a 46mm titanium model, you’re just $50 away from owning an Ultra 2.