Amazon is investigating paid product reviews from influencers

Amazon is making even more of a concerted effort to clean up product reviews. When they work, the company’s Rufus AI summaries have made it easier to get the gist of a product’s quality without having to comb through multiple testimonials, but Amazon has bigger fish to fry: paid influencer reviews on social media. According to Bloomberg, Amazon has been reaching out to shoppers with a questionnaire digging in to whether they’ve reviewed a product for a social platform in an attempt to catch sellers manipulating reviews.