Jony Ive’s good design isn’t enough to sell generative AI

Some of Apple’s most important products were designed, or at least overseen, by Jony Ive. Devices like the iPhone or Apple Watch have become integral parts of people’s lives, and critically, Apple’s business. Their success is often credited to how they look and work — Ive and the team he built over decades at Apple have a particular knack for making things that are beautiful, but approachable. It’s not all surprising that there would be a tremendous amount of interest in the idea of the storied designer creating AI hardware.