Why a plastic Apple Watch SE could be Apples next big hit

Pricing has always been Apple’s weak spot. While the company is often viewed as a premium brand, CEO Tim Cook has worked hard to expand Apple’s product lineup to meet a broader range of consumer price points. The product that represents this shift best is the Apple Watch SE. First unveiled in September 2020, the now $249 wearable has been a reasonably affordable way for consumers to get into the Apple Watch ecosystem. While the second-generation Apple Watch SE doesn’t offer an always-on display, ECG, or fast charging, its low price point is a worthwhile trade-off for many.