Is Apple One still worth it in 2024?

While consumers say they hate bundles, they actually seem to love them. The frustration we feel when locked into a bundle that includes services we don’t necessarily use is connected to the joy we experience when saving money. Apple’s subscription bundle, Apple One, is a perfect example of how product bundling can retain consumers by offering discounts when purchasing a collection of services — even if they don’t need or want all of those platforms.