Apple TV+ could get ads in the near future

Apple may be edging closer towards offering an ad-supported tier of Apple TV+, a Telegraph report suggests. Executives have allegedly been talking to the UK’s Broadcasters Audience Research Board, or Barb, about the technology needed to track advertising. Barb is best known for providing viewing stats for the UK’s four major broadcast networks — namely BBC, ITV, Channel 4, and Sky — and already provides Apple with similar streaming data.